Flyers are one of the best products that can be used for promoting and advertising a business. They help people to get to know about you, your brand, and your work space. They are the cost-effective and most helpful products to share your detailed information about your business and brand with your clients and customers. This article will guide you about best practices that you can do for designing an eye-catching flyer for your company or business.

How flyers are handy and all around?

Flyers are basically used for promotions and advertisements because they are handy and multifunctional. You can get your flyers printed and can use it on professional events and conferences for your business growth. You can announce your upcoming sales, new products launch, or upcoming events on your website with the help of flyers. Furthermore, you can also send your customers emails with your flyer file attached in it to tell them about your recent sales and upcoming seasonal sales etc.

How to design eye-catching flyers?

Following are the tips that you can use for making an eye-catching flyer for your business.

  1. Understand the purpose of your flyers:

Before designing your flyers, you need to understand the main purpose of your flyers. You should know why do you want to make this flyer. You should know exactly what you want to tell your customers. Not only that, but you should have a clear idea about what kind of message you want to convey to your audience.

For example, if you want to design a flyer for your business promotion and product sale, you should add your required products and their information in your flyer. But, if you want to design the flyer for a professional event, you should add small details like time, place, date, and entry information etc.

  1. Speak to your target audience:

You should speak to your target audience through your flyers. If you want your audience to stop, look at your flyer, and contact you for your products, you should definitely design an eye-catching and unique flyer. When you know about your target audience, you can create messages that your audience can connect with. 

  1. Keep the design simple but readable and focused:

One of the tips to have an eye-catching flyer is that you should keep your design and message simple and clear. When your message is simple, focused, and readable, your audience and customers automatically get attracted to your business. When you print so many messages and information on your flyers, your audience get confused and move away. 

You should select a simple and understandable headline with a little detail about your business, products, services, and events. Furthermore, you should select the right type of font for headline and details so that every person can read them from a distance.

  1. Choose right paper stock:

You should choose the right paper stock for your flyer because it affects your business promotion very much. You can build trust with your customers by using high quality premium paper stocks. If you are arranging a professional event for your business promotion, you should select premium linen stock or premium enviro stock to give an elegant and luxurious look to your flyer.

Premium linen stock can be used to design the flyers for a conference or event because it gives a smooth texture to your flyer. Premium enviro stock can be used for making environment friendly flyers. These flyers are the best for environment friendly meeting or conferences. Flat flyers are not that much good material like other flyer materials, but they can give a high quality flyer for your business promotion.

  1. Attention grabbing headline:

The headline is the first thing that your customers look when they look at your flyer. So you should print an eye-catching and noticeable headline on your flyer. When your headline is unique and attractive for your customers, they look your whole flyer, otherwise they neglect it and move away. Try to keep the headline short but impressive.

When you design your flyer, you should use bold fonts that convey your message clearly. Like, if you are offering a special offer or seasonal sale, you can go for headlines i.e., FLAT 50% OFF etc.

  1. Bold and contrasting colors:

What type of colors and color scheme you are choosing for your flyer decide whether your costumes will get attracted towards your brand or not. Select the colors that match your products and business. When you promote your limited time offers, you should use red color for your flyers because it shows energy, excitement, and urgency.

When you want to build trust with your audience, you can select blue color because it is the color of loyalty and trustworthiness. Furthermore, when you are promoting environment friendly products, you can print your flyer in green color because it is the color of environment and greenery. Additionally, contrasting and bold colors are also in trend when you want to print your flyers with different colored background from text.

  1. Use simple and high quality images:

When you add high quality images of your products in flyer, it attracts the attention of your audience. But make sure that every product image is printed with its details so that your audience does not get confused about your products’ pictures and details. When you have printed the picture, check them. Make sure that every picture is of high resolution and none of them is blurry.

  1. Clear call-to-action:

A clear call-to-action is a very famous promotional tool that most of the businesses use. It will help your audience to know that what they have to do now or what should be their next step to get your products. Make sure that you use bold letters with vibrant colors to print your call-to-action. Not only that, make sure that your customers and audience can find your call-to-action easily on the flyer.

  1. Maintain brand consistency:

When you design a flyer for your business promotion, make sure that its color scheme matches with the logo or design of your business. It should also have the same color scheme that you have used for other marketing materials. If you have a special motto or saying related to your business, make sure that you print it with your logo or design in your flyer.

  1. Flyer’s size and layout:

Flyers are available in different sizes and layouts in the market. You should select the best size and layout according to your need. Because flyers are one of the best products to convey your messages to your customers. 

You can select standard size of flyer for your business promotion. This flyer size has a lot of space so that you can add detailed information about your products and offers on these flyers. You can also select half-sheet size for your flyers. This flyer has a small space, so you can only add specific information in your flyer.

  1. Print in high quality:

After you have designed your flyer, you should go for printing it. Choose the high quality, time saving, energy saving, and cost-effective printing services. If your flyers are not of high quality, you cannot get the attention of your customers. Your business will not grow as you want if your flyers are not eye-catching.

  1. Proofread and test before distribution:

After your flyers are printed, proofread and test them first before distributing them among your audience and customers. You should look for the grammar mistakes, spelling mistakes, or punctuation mistakes in the printed text so that you can leave an ever lasting impression on your customers.

When you are going for a bulk print, it is safe to print a test flyer first to see how it looks. If it does not meet your requirements, you can go for changes in your flyer. It can save you time, energy, and money.


If you want to make eye-catching, unique, and stylish flyers for your business promotions and advertisements, we can surely help you. We have the perfect options that meet your requirements whether you want premium enviro stock,premium linen stock, or flat flyers for printing your flyers. We can help you to design and print high quality flyers that can attract the attention of your customers and audience towards your business. Don't waste time, visit our website, and improve your marketing and business promotions with our products.

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