Step and repeat banners have become signs of the events, photo opportunities, and media gatherings. These banners provide a backdrop that leaves their logos or designs out to display. They add professionalism with branding at red-carpet events, trade shows, and press conferences.


Customized banners are a great way to add that personal touch to your event. If you are from Sacramento and would like to add more life to your event with a custom step and repeat banner, this guide will give you an overview of what they are and your options!

What is a Step and Repeat Banner?

A step and repeat banner is literally a large backdrop having a repeated pattern of a logo, name, or design. Banners are placed right behind anyone being photographed to ensure the brand's visibility in every shot. Step and repeat designs will provide the proper exposure for the brand for a company logo to a sponsor's name or a custom design.

Why Is It Called a Step and Repeat?

The step and repeat term was originally coined in the photography industry. Whereby an individual steps in front of the banner for pictures; thereby, the logo or design on the banner repeats throughout the frame. This will allow for uniform branding within each photograph taken. Hence, it is popular in media events and exclusive get-togethers.

How Step and Repeat Backdrops Developed

Step and repeat banner designs popularised by the boom of celebrity culture and media events. Starting in Hollywood, backdrops eventually became integral to red-carpet events designed to market sponsors and studios.


The usage of steps and repeats has expanded to the entertainment circles into corporate events, trade shows, weddings, and even personal celebrations.

What Are Step and Repeat Banners Used For?

Step and repeat banners are flexible and can apply to a wide range of events:


  • Trade Shows and Conferences: They help build a professional look, increasing brand visibility.

  • Weddings and Parties: They add a personalized touch to the event.

  • Press Conferences and Product Launches: Ensures the brand achieves attention from the media.

  • Corporate Events: To display the company logo or event sponsors, thereby improving the experience of the brand.

What Are Step and Repeat Banners Made Of? 

This banner is mainly made of vinyl and fabric. Both have advantages of their own:


  1. Vinyl: Since vinyl is very tough and resistant to wear and tear, it displays vibrant colours, is easy to maintain, and can be used outdoors. Nonetheless, it causes glare in photos unless the light settings are adjusted properly. 


  1. Fabric: Fabric banners appear more elegant and possess a matte finish without glare for photographs. They weigh lightly and are less hassle to bring but easily get wrinkled if not properly stored.

Examples of Step and Repeat Banners

Step and repeat designs come in different styles to suit different kinds of events:


  • Corporate Branded Banners: Repeated logo patterns for events at the corporate level.

  • Wedding Banners: With personalised names of the couple and the date of the event on them.

  • Event Sponsor Banners: Multiple sponsors combined in a seamless pattern of their logos on a banner.

  • Themed Event Banners: Designs customized according to the themes of parties or festivals and artwork and graphics incorporated.

How to Make a Step and Repeat Banner

Creating a step and repeat banner involves the following:


  • Design the Banner: Use graphic design software, create the logo layout, and ensure equal spacing to create aesthetic uniformity. The uniform distribution of the logos creates symmetry.

  • Select the Material: Decide on using vinyl or fabric based on the needs of your event.

  • Determine the Size: Determine the size to be used according to the event space and the number of people you expect to be photographed.

  • Printing the Banner: Let an expert printing company do this job to get high-quality banners. 

  • Add a Banner Stand: Make sure that the banner is with its stand, as it will be mounted very easily.

How to Create a Step and Repeat Banner for Your Event

The Step and Repeat custom banner is a consideration that represents certain needs of an event:


  • Logo Placement: The decision on the appearance of the logos should be in a grid or staggered for a dramatic touch.

  • Color Scheme: The background and logo should be aligned with the color scheme of the event or brand.

  • Size Selection: Selection of size for Individual or group photos.


How Are Step and Repeat Banners Made and Assembled?

Typically, the production will have high-resolution digital printing on the selected material, and the banner can be easily assembled with its accompanying stand for easy transport and setup. The stands may be telescopic or retractable in design easy to adjust the height and width of the banner to fit any given space.

Difference Between a Step and Repeat and a Hop-Up Display

Although they are used as backgrounds, the two are substantially different in many respects:


  • Step and Repeat Banner: Typically, it has an imprinted pattern of logos on a vinyl or fabric banner to mount on a stand.


  • Hop-Up Display: Usually on fabric with a staple attached to a collapsible display. It creates a smooth, crease-free background.

Step and Repeat Design Tips

To make the most out of your banner:


1: Use High-Resolution Logos: Blurry or pixelated images dampen the overall appeal.


2: Choose a Matte Finish: It doesn't allow camera reflection.


3: Keep it Minimal: Too many logos can quickly make the design cluttered, so it should be incredibly simple.

Step and Repeat Banner Sizes

Some popular ones include:


  • 8' x 8':Ideal for smaller events and single-topic photos.

  • 10' x 10':Ideal for medium-sized events. Has enough space for a group shot.

  • 12' x 8': Wider area applicable to more prominent events and red-carpet affairs.

Step and Repeat Backdrop with Stand – Available in Sacramento

Sunlight Graphics Printing Solutions offers custom step and repeat banners with stands so that you do not have to worry about setting them up and transporting them. We tailor our services to the Sacramento area, so local businesses and event planners can lift their events to new heights with an eye-catching, professionally crafted banner.

Get Custom Step and Repeat Banners in Sacramento

From corporate events to wedding and themed parties, Sunlight Graphics & Printing Solutions. can assist in ordering quality custom steps and repeat banners in Sacramento.Talk to us today about your requirements for a printed banner backdrop that will take your event to the next level. Click here for more information on our step and repeat banner products!

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